iMotors were looking for a futuristic robot to accompany their new brand identity completed by Turas Branda. A character that complimented this identity and showcased iMotors progression into the E.V market. The final outcomewas dubbed the iRobot aka iHenry. The triangular shaped head and floating body were inspired by the triangular shape of the peninsula of Inishowen which inturn also inspired the iMotors logo & brand.